Language: English

Format: .pdf

Pages: 50

Size: 2,57 MB

The book contains questions about Marketing research

Contents:

1. İntroduction to marketing research

2. Explotary research design

3. Conclusive research design

4. Sampling

5. Measurement and scaling

6. Questionnaire design

7. Data preparation and preliminary data analysis

8. Report preparation and presentation

Category prefix: EN[3000] EN[3200]