Language: English

Format: .pdf

Pages: 305

Size: 3,80 MB

Marketing communications defined; Nature of information; Consumer information processing model; Basic model communication process; Framework for analyzing marketing communication process; Language and conception - as elements of communications Sign and Symbol - component of communication; Language and marketing communications; Hierarchy of communications effects; Marketing communications mix; Dyadic communication; Mass communication; Wood-of-mouth communication; Group communications; Group communication and marketing strategy; The role of Public Relations in marketing communications; Functions of Public relations in marketing; Integrated Marketing Communications.

Category prefix: EN[3000] EN[3200]